How Paleo Pet Grew Sales by 29% with SEO in 6 Months
STATS
~150 to 1.2K Visits
INDUSTRY
Pet Food & Supplies
NICHE
Raw / Natural Pet Food
REPORTING DATE
January 2026
Introduction
Paleo Pet is a Philippine pet food brand offering nutritious pet food, treats, pouches, and bundles for dogs and cats.
Before we handled the SEO campaign, the website had very low organic traffic and was not showing for many important commercial keywords. This means people searching for dog food, pet treats, and pet food options in the Philippines were not easily finding Paleo Pet online.
The Challenge
The main problem was visibility.
Paleo Pet had good products, but the website was not ranking well for buyer-intent keywords such as:
- best dog food Philippines
- dog food Philippines
- dog treats
- dog food brands Philippines
- pork liver for dogs
- recovery food for dogs
Because of this, the brand was missing potential customers from Google search.
Before SEO, Paleo Pet had low organic visibility and limited search traffic.
The Solution
We focused on improving Paleo Petβs organic search visibility through SEO.
Our strategy included:
- Targeting commercial keywords
- Creating helpful pet food content
- Optimizing pages for Google search
- Improving keyword rankings
- Connecting blog content to product pages
- Building stronger visibility for dog food, pet treats, and nutrition-related searches
The Results
After 6 months, Paleo Pet showed major growth.
SEO Results
Paleo Pet is now ranking for 280 keywords. Important keyword wins include:
| Keyword | Ranking |
|---|---|
| paleo pet | #1 |
| recovery food for dogs | #1 |
| pork liver for dogs | #2 |
| is pork liver good for dogs | #3.7 |
| can dogs eat pork liver | #4 |
| best dog food Philippines | #6 |
| dog food brands Philippines | #6 |
| dog food Philippines | #7 |
| dog treats | #8 |
| dog food brands | #10 |
After 6 months, Paleo Pet started ranking for 280 keywords, including high-intent commercial searches. Organic traffic also grew strongly, reaching around the 900 to 1.2K traffic range near the latest reporting period.
Business Results
The SEO growth also supported stronger business performance
| Metric | Result |
|---|---|
| Total sales | ₱1,363,850, up 29% |
| Gross sales | ₱1,204,300.62, up 32% |
| Net sales | ₱1,187,268.06, up 31% |
| Orders | 471, up 23% |
| Orders fulfilled | 452, up 24% |
| Sessions | 13,456, up 22% |
| Conversion rate | 3.37%, up 55% |
| Average order value | ₱2,549.39, up 8% |
| Returning customer rate | 64.66%, up 15% |
SEO growth helped support stronger store performance, with total sales up 29%, orders up 23%, and conversion rate up 55%.
Business Results
Before SEO, Paleo Pet had low traffic and weak visibility for commercial keywords.
After 6 months, the website gained stronger keyword rankings, higher organic traffic, more sessions, more orders, and increased sales.
This shows that the SEO campaign helped Paleo Pet become more visible to Filipino pet owners who were already searching for better pet food options online.
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