Introduction: The Brand Behind Happy and Healthier Pets
Paleo Pet is a premium pet food brand in the Philippines that sells human-grade nutritious meals, healthy treats, and convenient food bundles for dogs and cats. They have built an amazing line of premium products that pets love.
However, their online store had a strong opportunity to connect with more pet owners throughout the Philippines and expand their growing customer base.
The Challenge: Low Visibility in a Competitive Market
Before Tech Support Plus IT Services handled the SEO campaign, Paleo Pet had low organic traffic and poor visibility for key dog food and pet treat searches in the Philippines.
The main issue was search visibility. Paleo Pet had strong products, but the website was not ranking well for buyer-intent keywords such as:
- best dog food Philippines
- dog food Philippines
- dog treats
- dog food brands Philippines
- pork liver for dogs
- recovery food for dogs
Because of this, the brand was missing potential customers from Google searches.
Before SEO, Paleo Pet had low organic visibility and limited search traffic.
The Solution: How We Put Paleo Pet Back on the Search Map
To win these sales back, they chose our digital marketing agency Philippines to run targeted SEO services Manila and capture their market share. We stepped in to boost Paleo Petβs visibility on Google with a simple, powerful strategy.
Here is how we did it:
- Targeted commercial keywords to find buyers.
- Created helpful pet food content for pet parents.
- Optimized website pages for better Google rankings.
- Improved keyword rankings to hit the top spots.
- Connected blog posts to product pages to drive sales.
Built stronger visibility for high-demand dog food and pet treat searches.
The Result: Big Wins in Search Rankings
After 6 months of applying our digital marketing solutions, Paleo Pet saw major growth. The brand now ranks for 280 keywords, securing top positions for its most valuable search terms.
Here are the key keyword wins:
| Keyword | Ranking |
|---|---|
| paleo pet | #1 |
| recovery food for dogs | #1 |
| pork liver for dogs | #2 |
| is pork liver good for dogs | #3.7 |
| can dogs eat pork liver | #4 |
| best dog food Philippines | #6 |
| dog food brands Philippines | #6 |
| dog food Philippines | #7 |
| dog treats | #8 |
| dog food brands | #10 |
After 6 months, Paleo Pet started ranking for 280 keywords, including high-intent commercial searches. Organic traffic also grew strongly, reaching around the 900 to 1.2K traffic range near the latest reporting period.
Business Results: Better Rankings Transformed Sales
The boost in search visibility directly translated into stronger sales and better overall business performance. We helped Paleo Pet capture more traffic and convert casual visitors into paying customers.
| Metric | Result |
|---|---|
| Total sales | 29% |
| Gross sales | 32% |
| Net sales | 31% |
| Orders | 23% |
| Orders fulfilled | 24% |
| Sessions | 22% |
| Conversion rate | 55% |
| Average order value | 8% |
| Returning customer rate | 15% |
The Bottom Line: The Power of Being Found
Before optimizing the site, Paleo Pet missed out on valuable traffic due to low search visibility. After 6 months of targeted SEO, the brand successfully climbed the rankings, gained more store sessions, and unlocked higher sales. This proves that investing in search visibility connects your brand directly with local pet parents who are already looking for high-quality pet food options online.
